Tata Sky reduces prices of its set-top boxes again

Tata sky has reduced the prices of its set-top boxes again. As per the second revision in the prices of the boxes, the Tata Sky HD set-top box will now be available at Rs 1,499, and the SD set-top box will cost Rs 1,399. The DTH provider’s move is seen as its aim to further expand its presence in the country. The latest price cuts also likely to encourage the sale of the HD variant owing to just Rs 100 difference between the prices of the two boxes.

It should be noteworthy that this reduction in prices is up to Rs 300 from the previous price cut. After the previous price cut which was announced last month, Tata Sky HD set-top box was available for Rs 1,800, while the SD variant was priced at Rs 1,600. In comparison, Dish TVs HD set-top box is priced at Rs 1,590 and the SD variant is available at Rs 1,490.

The move comes two weeks after the company discontinued multi-TV connection plans from June 15, which means that users with a multi-TV connection would have to pay for each and every connection separately that they have at their homes. After facing backlash from its users, the company announced a new ‘Room TV service' that is aimed at making it more ‘feasible’ for consumers to select TV packs on their multi-TV connections.

Users with secondary connections can now have different channels and services on all connections. “Subscribers can seamlessly choose the content of their choice on the secondary connections and only pay for the selected content. Their secondary connections can now have different channels and services from the base pack selected for the first connection in the house under the same subscriber ID,” Tata Sky had said. The new option can be accessed via the company’s website or the Tata Sky mobile app.

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